The timing of choosing a domain is just as important as choosing a business name and requires a lot of thought and consideration. This name refers to your identification on the internet and it should be easy to find and promote.
The name of a domain is your digital identity, the online coding, your name of its online print company. So it must be well thought out.
If you want to choose the right domain, follow these 7 tips for selecting the right domain:
1 – Make it easy by typing
Succeeding online a lot will depend on the name of your domain. A difficult name can repel customers because they are difficult to remember. The harder it is for a customer to browse your site, the harder it will be to contact you.
2 – Keep domain name short
If your domain name is too complex or huge, it is unlikely that customers will get it right at first. The best tip is: the simpler and shorter – the better.
3 – Use business keywords
Keywords that represent your business make it easy to find the right search for your services. For example, if your company does glass repair, use something like: repairglasses.com to identify your work and make it better ranked in the search fields.
This can increase traffic to your products and make sense to people coming to your site for the first time.
4 – Identify Your Location
An interesting tip for your business is to identify where your business is in the domain name. This works well for local businesses and becomes easy to remember.
5 – Avoid numbers and hyphens
Here the rule is: your website must be understood. And numbers and hyphens are not understood. People do not know if they are numerals or numbers in full. If you need this to be included in your domain, please note the different variations for security purposes.
6 – Be memorable
Once you have a memorable, shareable name, share it with everyone you know: friends, close colleagues, and family. They will help you know if the domain is interesting and attractive. The opinion of others is very important at these times.
There are millions of registered domain names, so it is essential to have an attention-grabbing and memorable domain.
7 – Avoid legal issues
Make sure that the selected name is not a registered trademark.
Smart Tip: Register your domain name in more than one extension, so you make sure your customers are directed to your site, not other sites that may use the same domain as yours.
By following the right practices and using the tips given in this article, you can ensure audience access and visibility to your site.
Choosing the right domain name for your site certainly requires agility, research and strategy. After all, because they have a low cost and great demand a domain name cannot easily be bought by another company.
The choice of name is INTIMALLY linked to some important aspects of digital marketing, so choose calmly.
Look: What are Website domain, hosting and what is each one for?